Member-only story
What is ‘Very Demure, Very Mindful’?
As the “very demure, very mindful, very cutesy” trend continues to evolve, it’s interesting to observe how it has begun to shape conversations about identity, self-presentation, and social norms.
If you’re not tuned into the latest social media buzz, the words “cutesy,” “mindful,” and “demure” might sound like random adjectives.
But in the digital world, they represent a massive trend that’s capturing the attention of millions.
At the forefront of this movement is TikToker Jools Lebron, who ignited a social media storm with her candid and humorous take on work-appropriate behavior.
It all started when Jools posted a video on TikTok, sharing her thoughts on professional conduct and appearance. In her video, she compares the transformation of some employees from their polished interview look to a more laid-back, less professional appearance once they land the job. Jools humorously likened this shift to the characters from “The Simpsons,” saying, “A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.”
Her words resonated with a massive audience, and the phrases “very demure,” “very…
