$4 Billion in Four Years: How Kim Kardashian Built The SKIMS Phenomenon

Kim Kardashian at her Skims pop-up store. (Credit: Greg Swales for The New York Times)

If you’ve been following the fashion industry, you’ve probably heard about SKIMS, the brainchild of none other than Kim Kardashian.

SKIMS recently made headlines by securing a whopping $270 million in funding, pushing its valuation to a staggering $4 billion.

What started as a venture by a reality TV star notorious for scandals and tabloid news has transformed into a bona fide empire.

So, what’s the secret sauce behind SKIMS’ meteoric rise in just four years?

1. Inclusivity in Color and Size Range
   One of SKIMS’ standout features is its commitment to inclusivity. The brand’s core shapewear products are available in nine different skin tones, acknowledging that the definition of “nude” varies from person to person. Whether you have a fair complexion or a deep tan, SKIMS has a shade designed just for you. SKIMS’ brand philosophy, “Solutions For Every Body,” covers a wide range of sizes from XXS to 4X, catering to consumers of different skin tones and body types.
2. Diverse Representation
   SKIMS’ inclusivity doesn’t stop at size and color choices. It extends to the models and spokespeople the brand selects. SKIMS intentionally features both young and older models, breaking away from the industry’s traditional standards.