$4 Billion in Four Years: How Kim Kardashian Built The SKIMS Phenomenon

Kim Kardashian at her Skims pop-up store. (Credit: Greg Swales for The New York Times)

If you’ve been following the fashion industry, you’ve probably heard about SKIMS, the brainchild of none other than Kim Kardashian.

SKIMS recently made headlines by securing a whopping $270 million in funding, pushing its valuation to a staggering $4 billion.